Before I talk about the Approachable Nutrition launch: I thought I would share a series of events leading up to this launch that tell the story of the effectiveness of word of mouth marketing: This summer, I walked into Rockin’ Robins (a fun vintage shop in Niwot, Colorado) and struck up a conversation with the […]
Web Usability and Site Redesigns/Revamping
To us it is critical to include marketing elements in your site design. We like to start by reviewing your current site from the visitor’s view. When evaluating a site, UniqueThink looks at it like a hurried customer with limited time. We explore how quickly we can get to what we want – what the […]
Internet based promotions
What’s more fun than planning contests, games, giveaways, coupons, ads, joint venture partnerships, web content, email campaigns, articles to build awareness of products and/or services? OK, so we are a bit dorky in our excitement, but we really do find planning and executing these types of online campaigns to be a blast. Why not have […]
Word of Mouth Marketing
Looking to create a presence within a ‘community’ – drawing attention to a situation or cause, whether it be crisis-management or awareness building? UniqueThink loves brainstorming great ways to increase your organic exposure. We tie-in with social media, grassroots and lifestyle elements to create a truthful, productive and prosperous buzz within an industry, a target […]
Joint Venture and Cross Promotional campaigns
Partnering with a like-minded (complimentary and non-competitive) product or service to offer one another’s audience a chance to get familiar with the other. Featured exposure can be in the form of a newsletter, a teleseminar or webinar and introduces the partner to an extension of their own niche. UniqueThink can help you determine the appropriate […]
Online Marketing: Lingoport Internationalization Software/Services
Lingoport has a unique product and service that helps companies internationalize their software (to support multiple languages, date/time formats, phone numbers, currencies and locale-sensitive formatting). Their clients range from established global technology leaders to companies making their first efforts outside their home market. The first thing they shared about themselves was “We’ve pretty much left […]
Email Newsletters: Wild Divine Game (Stress Reduction Tool)
The Wild Divine Project, creators of The Journey to Wild Divine (a computer adventure using biofeedback technology as an entertaining way to combat stress) requested UniqueThink to create an informative monthly newsletter, with articles and tips. The newsletter effectively increased sales, while growing the subscription base through successfully implemented marketing campaigns. It also established an […]
Logo Contest Case Study: The Video Station Movie Rental and Sales
The Video Station is a UniqueThink client with a unique issue. In our NetFlix and Blockbuster world, how do you help a 20-year old (independently owned) brick and mortar movie rental store to grow? The answer: Involve the community as they rethink their outdated image. The process: First, UniqueThink partnered with appropriate area businesses (Mike’s […]
Sponsorship: PlayFair Toys Retail Toy Store
Community Awareness: People assumed PlayFair Toys must have closed, after all the mall surrounding it laid in crumbles. Yet, PlayFair held their ground as buildings were torn down and a new complex was constructed. We knew there must be a way to remind the community about this 20 year old locally owned toy store. The […]
Joint Ventures: DreamQuest’s Computer/Cell Phone Card Games
DreamQuest wanted to break into the mobile phone arena. They had a popular PC-based set of computer card games (with a core demographic of retired school teachers). Their new audience (primarily business travelers with high end cell phones) was a different kind of player. How do they keep their faithful fans, while making the transition […]