The Video Station is a UniqueThink client with a unique issue. In our NetFlix and Blockbuster world, how do you help a 20-year old (independently owned) brick and mortar movie rental store to grow?
The answer: Involve the community as they rethink their outdated image.
The process: First, UniqueThink partnered with appropriate area businesses (Mike’s Camera, Boulder Digital Arts, Boulder Weekly, and McGuckin Hardware) to obtain an impressive prize package for a Logo Contest.
Since the local community is important for a store like The Video Station, Boulder Valley School District and CU were contacted to encourage art students’ to submit their original designs.
Using The Video Station’s new blog and cost-effective email/survey tools, people were encouraged to vote by providing a modern method of window shopping (through their Internet browser windows) in the form of a slideshow highlighting the 10 finalists’ logos.
The results: By involving the community in their decision-making process, The Video Station not only obtained a professional and community approved logo, the campaign also increased offline and online exposure (including tripling their email list). They also built relationships for future joint ventures and partnerships with local area businesses.
All I can say is WOW!
Thanks so much! It’s perfect.
– Sheri LaPres The Video Station co-owner (responding to a custom newsletter template created for their weekly new releases)
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