One of my favorite email newsletters to get is a collection of blog entries by B.L. Ochman at whatsnextblog.com.
She always has great information to share. And her post on making blogs work arrived at the perfect time today.
Last night, I had been reviewing reasons for having a blog with a client. Many of the things I noted are stated in Ochman's What Makes A Blog Popular post.
Her last comment, about keeping entries short, is one I need to constantly remind myself.
So on that note, go read what she has to say…
Bethany – thanks for the kind words and the link love.
i am interested to see that even though you are a blogger you like to get my blog posts in email. I try to provide content in every form people could want: RSS, email and on the blog. I also cross post to MarketingProfs DailyFix blog.
The readership of the email version of whatsnextblog has remained constant for years, at 4,500 and the open rate is consistently 20-22%, which is kinda remarkable.
so you might tell clients to offer various versions of their blog for the same reasons.
Wow – my first blog comment and it comes from non-other than one of my inspirations for becoming a blogger.
Thank you, BL!
Yes, I agree with your suggestion of cross posting, hearing from you reinforces that to my clients, too.
I appreciate your sharing those stats with my community! They add even more inspiration for the blog/email combo.
Focusing on the possibilities
P.S. You will probably see yourself referenced on the various blogs I have started – please feel free to comment in the future. I feel inspired to know you found me!