One of my favorite email newsletters to get is a collection of blog entries by B.L. Ochman at whatsnextblog.com.
She always has great information to share. And her post on making blogs work arrived at the perfect time today.
Last night, I had been reviewing reasons for having a blog with a client. Many of the things I noted are stated in Ochman's What Makes A Blog Popular post.
Her last comment, about keeping entries short, is one I need to constantly remind myself.
So on that note, go read what she has to say…