When I meet with my B-to-B clients, they often assume that Facebook is not the right place for their business. And, well…there are always companies that are there to prove them wrong. For instance, I was reading this article about how a company called SteelMaster Buildings is having great success using Facebook to reach new […]
[pinit image_url=”http://uniquethink.com/wp-content/uploads/2012/04/Is-Pinterest-Right-for-Your-Business-Bethany-Siegler-of-UniqueThink-Boulder-Colorado-720.771.3271.jpg”] What is Pinterest anyway? Why should I use it for my business? These are some of the Pinterest related questions I’ve been getting asked lately, so I wanted to share some insights with you. First, what Pinterest is: Our good friend and Boulder Blogger Beth Hayden, of Blogging with Beth, stated it […]
Today there was a post on Ragan’s PR Junkie’s Blog (self-proclaimed “For Communication Junkies Everywhere“). The blog post was written by Michael Sebastian about a press release from PitchPoint Public Relations –which consists of Chicago-based PR pro Mitch Delaplane, an Apple computer, and his dog Sally–issuing a press release titled, “The most amazing press release […]
You gotta admit, Santa rocks the marketing! Whether you celebrate the Christmas holiday or not, you have to agree, Santa is the ultimate marketer. For one month out of the year (December), he does a bunch of high profile joint partnerships (tie-ins with everyone from Macy’s to Salvation Army – not to mention Rudolph), everyone […]
Recently, it became clear to me that I was not walking the talk. That as a marketer, I was using excuses like: “I spend my days marketing others” and “I am very fortunate that I get so many referrals, so I don’t need to be marketing myself.” But then, it occurred to me I couldn’t […]
I was checking out this article on WebDesignLedger.com called “40 Tasty Restaurant Websites to Inspire You” and two things immediately occurred to me. I was really really hungry looking at all the amazing food on these sites’ home pages – great job on most of them to really highlight their food well in a very […]
UPDATE June 29th, 2013: I’ve added a quick update to the top of this post, about one of the most recent and important low or no cost marketing ideas for restaurants. This article (though still valuable) was originally written in 2009, and a lot has changed. So, I wanted to give you some fresh ideas […]
When you hear the words “keyword” or “keyword phrases” do you know what they mean to you, your business and especially your clients? So many times, when I begin to work with a client, the first thing they say, before they even have content for their home page, is “I just want to rank #1 […]
You know that feeling, you are unhappy or frustrated with a product and you finally get to the point where you have to call the company to get a resolution. So, you pick up the phone and you get: A recording telling you to either wait or leave a message A customer service person who […]
I thought I’d write a follow up for my last post entitled Oprah, Skype and the Book Club: I did have a chance to watch the taped version of this ‘premiere’ use of Skype for Oprah’s Book Club with author Eckhart Tolle’s A New Earth: Awaking Your Life’s Purpose If you haven’t read my last […]