Quick Email Marketing Tip: Include a Signature Line

Here is a Quick Email Tip: Set up a signature line to appear at the bottom of every email you send out (whether in an email newsletter or everyday correspondence).

Include (among other info):

  • Your Name
  • Company Name
  • Phone #
  • URL (include http:// to make it a live link they can click on)
  • Email Address (yes, even though you are sending out the email – sometimes people cut and paste your contact info to refer you to others, and doing this just makes it easier for everyone)

Other things to consider:

  • Links to your social media profiles
  • A call to action such as a special offer or: “Contact Me for a Free 1/2 hr Consultation
  • Your title – if that is important for you to share
  • Where you are located – again, depends on what you do, whether that is important to include

Here is an example of what I use – Though I’ve taken out my email address, because I don’t want spam robots to grab it from this public page (that is another tip: If you never put your email address anywhere online – instead link to a contact form – you’ll cut down on spam):

UniqueThink: Building your online presence, on your site and across the web
Bethany Siegler
Contact me via Email

Pinterest: http://pinterest.com/uniquethink/
Google+: http://gplus.to/UniqueThink
FaceBook: http://bit.ly/UniqueThinkonFacebook
Twitter: http://Twitter.com/uniquethink
LinkedIn: http://www.Linkedin.com/in/uniquethink

Get Free Email Marketing with Constant Contact for 60-Days: http://www.ConstantContact.com/index.jsp?pn=uniquethink

This is not only a handy and helpful way to provide your contact info, you can also use it to promote something, if you want.

As I mentioned, you should have this on every email you send out.  Email applications make it easy to set up an automated signature line.  The reason to include it on every email, even if you are responding to folks, is to make it easier for them, if they do need to call you.

Years ago, I used to only include it on the first email I sent to folks.  One day, a client was trying to call me.  She couldn’t find my business card, which she usually used to contact me.  So, she went into her saved emails and had to look through a bunch of them, until she found my phone #.

Let’s make it easy for folks to contact us.  So, just have it automatically add, if that is easiest for you.

Do you have any tips for what to include in a signature line?  If so, comment below to share it with all of us.

Bethany Siegler

Bethany is the founder of UniqueThink, an online marketing and web design/development firm in Boulder, CO. She specializes in WordPress websites and blogs, Email Marketing and overall marketing strategies.

View all posts by Bethany Siegler

5 comments on “Quick Email Marketing Tip: Include a Signature Line

  1. This is a great, and often under-utilized, tip. One thing not mentioned, is putting a link to subscribe to your newsletters in your email signature.


  2. Thanks Andy: That is a great additional tip! Yes, as Andy mentions, remind folks they can get more free and useful advice, when they sign up for your newsletter. And, this makes for a good time to remind folks to sign up for my UniqueThink e-newsletter!

    Andy, I appreciate your suggestion! Nice to hear from you.

  3. Some great tips here, Bethany! I love the idea of a promotion; making it seasonal, even better. The emails you (and your organization) send everyday can be a terrific marketing tool. They’re often forwarded around, both in and out of the recipients office. You never know where your email may end up! Great to have a signature as you suggest.

  4. Thanks Danielle: Yes, a seasonal promotion, mentioning a new release, announcing a service, they all work great. When UniqueThink was starting out, I used to mention my current clients’ projects, in the signature line, and it actually got me unexpected new work. Once I put in a feature request for a software product, the owner emailed me back saying he’d add the feature, and also wanted to talk with me, because he saw I worked with another software developer mentioned in my signature line. He has now been a client since 2006! So, it can work to bring in work! Thanks for the comments. On a side now: Your site design is lovely.

  5. I love the advice about the email signature. When I need someone’s phone number or email address – even people I work with all the time – the first place I look is at an email from them. I always get frustrated if I can’t find a phone number in the email signature and have to look elsewhere. Good advice!

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