Updated April, 2019: This was originally written in Oct, 2010. So we spruced it up. Here is a Quick Email Tip: Set up a signature line to appear at the bottom of every email you send out (whether in an email newsletter or everyday correspondence). Include (among other info): Your Name Company Name Phone # […]
Can Fake Friends Wreck Your Business?
A friend pointed me to an article in the New York Times entitled “Facebook’s False Faces Undermine Its Credibility“. It talks about how Fake Friends on Facebook could hurt Your Business, and has altered Facebook’s reputation. The author – Somini Sengupta – looked at these false accounts from many different perspectives. Here are a few […]
Befriending Grandma: Social Media’s Newest Demographic
A new study shows that the largest growing demographic on Facebook is… grandma and grandpa. Today, an article, entitled “Older Adults Nearly Double Social Media Presence [STATS]” appeared in Mashable & stated: A new study from Pew Internet found that between April 2009 and May 2010, social networking site usage grew 88% among Internet users […]
Getting Started: Walking the Talk
Recently, it became clear to me that I was not walking the talk. That as a marketer, I was using excuses like: “I spend my days marketing others” and “I am very fortunate that I get so many referrals, so I don’t need to be marketing myself.” But then, it occurred to me I couldn’t […]