You know that feeling, you are unhappy or frustrated with a product and you finally get to the point where you have to call the company to get a resolution. So, you pick up the phone and you get: A recording telling you to either wait or leave a message A customer service person who […]
Follow Up to Skype/Oprah campaign
I thought I’d write a follow up for my last post entitled Oprah, Skype and the Book Club: I did have a chance to watch the taped version of this ‘premiere’ use of Skype for Oprah’s Book Club with author Eckhart Tolle’s A New Earth: Awaking Your Life’s Purpose If you haven’t read my last […]
Oprah, Skype and the Book Club
I am always looking for interesting ways to market something, so when I got the email (pictured left) from Skype, I had to check it out. After all it seemed to be about Oprah and her Book Club using Skype to conduct a chapter by chapter reading of bestselling author Eckhart Tolle’s A New Earth: […]
The Art of Giving it away
Amy Gahran of Contentious.com shared a great podcast that I felt was important to share with you: Chris Anderson – Editor in Chief, Wired Magazine and author of the New York Times bestselling book “The Long Tail: Why the Future of Business is Selling Less of More” – gave a speech in June of 2007 […]
What Is a Blog?
People are still confiding in me that they aren’t quite sure what a blog is. And, well, I honestly can state I am not sure either (but in a Good Way). What I mean is a blog is whatever you make it. But let’s start with the conventional thinking about what a blog might be: […]
Approachable Nutrition launches site, blog and newsletter
Before I talk about the Approachable Nutrition launch: I thought I would share a series of events leading up to this launch that tell the story of the effectiveness of word of mouth marketing: This summer, I walked into Rockin’ Robins (a fun vintage shop in Niwot, Colorado) and struck up a conversation with the […]
15-Second Pitch (Daily Camera Exposure Opportunity)
Have you heard about Boulder’s Daily Camera offer a section called 15-Sec Pitch? It is a great way to gain a little extra exposure for your company. I decided to give it a try and within a week or two, they listed me! And, I have already gotten several calls from people who saw it. […]
Business Sense: Think Unique
DEVELOPING INTERNET STRATEGIES FOR LOCAL BUSINESS – by Todd Tuell December 2007 – Boulder Women’s Magazine The need to have an online presence is not a secret. But doing it effectively can be puzzling. Unlocking those secrets is essential to the success of local, independent business. Bethany Siegler, owner of Unique Think, is in the […]
Eye Tracking Rules
Saw this post about eye tracking on Seth Godin‘s blog and thought it was an interesting read. In case you hadn’t seen it, I wanted to share it with you. Seth Godin always has an eye on things, so if you aren’t familiar with him, this is a great introduction. It’s actually a summary. He […]
Free Image Editing Tool
Snipshot a free way to edit pictures online http://snipshot.com/ This is a basic editing tool for photos. I have Photoshop, and though I love it, when all I need is a quick crop (say to add a logo to this page), I head over to Snipshot. Before Photoshop can even launch, I’ve already edited and […]