Articles in the email campaigns Category
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Here is a Quick Email Tip: Set up a signature line to appear at the bottom of every email you send out (whether in an email newsletter or everyday correspondence).
Include (among other info):
Your Name
Company Name
Phone #
URL (include http:// to make it a live link they can click on)
Email Address (yes, even though you are sending out the email – sometimes people cut and paste your contact info to refer you to others, and doing this just makes it easier for everyone)
Other things to consider:
Links to your social media …
CASE STUDIES, email campaigns »
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The Wild Divine Project, creators of The Journey to Wild Divine (a computer adventure using biofeedback technology as an entertaining way to combat stress) requested UniqueThink to create an informative monthly newsletter, with articles and tips. The newsletter effectively increased sales, while growing the subscription base through successfully implemented marketing campaigns. It also established an avenue for joint venture promotions with companies who shared a similar vision and business ethic.
Journey to Wild Divine was a new type of product – …
email campaigns »
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MarketingSherpa has an Open Access article about the large percent of subject lines that are arriving in your clients’ inbox with “broken code”:
Jun 12, 2007
How To #:
Exclusive: New Research Shows 53% of Email Subject Lines Broken + How to Fix Yours
The #1 culprit for the broken code, once again, is Microsoft Word. Seems lots of you out there like writing things first in Word, then cutting and pasting into the email.
I personally recommend never writing anything in Word that is meant for another program, especially HMTL! …

