What’s in a name?

Coming up with the perfect name for your business, product or service
can happen organically or be one of the most challenging things you do for your business.
A bad or ill-conceived name can detract from your company’s success.

A great name can accelerate your business growth and propel you to prosperity.

We help you discover your unique name.

Brilliant, let’s start!

NameIt:

Naming Evaluation Services:
For your company, domain name, service and products

We create a plan, then research, analyze, review & identify the most appropriate name…for your unique project.

What makes a name great?

As you read the ‘rules’ about creating a lasting name for your business, keep in mind, you don’t need each and every item we discuss for a name to be exceptional. Plus, when it comes to names, rules are meant to be broken.

Things that make a name stand out include being:

  • Easy to remember – even if it’s a made up word like Google
  • Easy to spell – however look at popular brands like Stella Artois and Krispy Kreme
  • Easy to pronounce – yet think of the yogurt brand Fage: Actual pronunciation is Fa-yey! (according to the package)
  • Short. Less can be better, but remember I Can’t Believe It’s Not Butter
  • Available as a domain/url – though it is always recommended, sometimes it can’t happen. An example is Nissan Motors – who didn’t buy Nissan.com!

UniqueThink has been crafting brilliant names for clients for over a decade.

Did you know we offer a free 20 minute consultation
to explain our process and share ideas?

Yes, that sounds great!

What does a naming process cost?

There are various ways to come up with a name.

Large agencies may charge $80K and take 6 months to a year exploring all aspects of the naming processes.

Yes, we get it: That is not the typical budget & timeline our clients have the luxury to afford, even though they get the importance of investing in a strong name to represent the life of their company/product.

With that in mind, we’ve designed a realistic and reasonable approach to the naming evaluation process:

NameIt - Lite
$1800Package
  • Discovery Study Interview - no transcription

    It identifies: what your potential clients need when they first discover you, what truly sets you apart, and how your brand makes their life better

  • Clarification of Message - with transcription

    It includes: up to 2 hour Unique Client Profile marketing consultation – to guide the process of identifying your ideal client: how they think, what’s really important to them, and how to create a message that motivates them to take action

  • Quick Research

    It includes: domain availability, trademark and search status for Top Contender – no legal counsel

  • Report & Presentation

    It includes: up to 2 hr presentation of findings, and top suggestions with merit based insights. Accompanied by a spreadsheet of all findings

Connect Now
NameItGreat Investment
$3600Package
  • Discovery Study Interview - with transcription

    It identifies: what your potential clients need when they first discover you, what truly sets you apart, and how your brand makes their life better

  • Clarification of Message - with transcription

    It includes: up to 2 hour Unique Client Profile marketing consultation – to guide the process of identifying your ideal client: how they think, what’s really important to them, and how to create a message that motivates them to take action

  • Deeper Research

    It includes: domain availability, trademark and search status, and keyword analysis for Top Contender – no legal counsel

  • Report & Presentation

    It includes: up to 2 hr presentation of findings, and top suggestions with merit based insights. Accompanied by a spreadsheet of all findings

  • Content ideas

    It includes: suggested Blog post/newsletter content specifically for education and inspiring your unique clients

  • Survey/Poll

    It includes: helping you design appropriate questions to learn more from your audience

I'm Ready
NameIt - Extended
$TBDPackage
Let's Explore

Ready to discuss which package is best suited for your unique project?

We like to start with a free 20 minute consultation, which also gives you a taste of our Discovery Study.

Yes, let’s talk!