Recently, I received an email with the following question about whether keywords mattered. With her permission, I am posting A’ra’s question about the Value of Keywords, along with my response. Hope it helps you, as well. Here’s A’ra’s question: “Are keywords still useful? What is the latest on website optimization. Talked with someone lately who […]
How amazing is this Press Release, really?
Today there was a post on Ragan’s PR Junkie’s Blog (self-proclaimed “For Communication Junkies Everywhere“). The blog post was written by Michael Sebastian about a press release from PitchPoint Public Relations –which consists of Chicago-based PR pro Mitch Delaplane, an Apple computer, and his dog Sally–issuing a press release titled, “The most amazing press release […]