Purpose Of This Online Email Marketing Course:
To help you understand how and why to create successful email newsletters and stay connected to your prospects and customers.
We'll also be talking about how to start email campaigns on a limited budget, making it easy to design (for non-creatives), and giving you ideas on what content to include (for non-writers)! We'll also address who to send them to and how to (organically) grow your list!
Who Is It Designed For:
People who are not comfortable with technology will appreciate this class and do great. The class structure was designed for Low Tech people – who are Freelancers, savvy Solopreneurs, Indie Artists/Designers/Writers/Musicians, or Any Tiny Biz (even those working from your kitchen table or spare room) who are doing big things.
Email Marketing for the Tiny Biz, Doing Big Things:
You run your own business, and you take what you do seriously. It's hard work, but you love it!
You love talking about what you do and how your products/services have helped people!
The people who buy from you love what you provide, they look forward to learning more about how to use your products and/or how your services can make their life easier. After all, that is why they call and email you, often asking a series of questions others have asked before.
You know, those same ones you've answered hundreds of times for your prospects, who have become clients.
And those are the best kind of questions, because you definitely know the answers! And, answering them helps to build a connection, establishing trust, with the people you want as customers/clients.
Wouldn't it be nice to have a place to give answers and continue the conversation?
These are some of the reasons you should be creating an email newsletter:
- Focus on what their problems/concerns are and answer their questions
- Share stories about customers already successfully using your offerings – especially the ones using them in unexpected ways, with great results
- Tell folks something they didn't know your business could do for them
- Continue the conversation and let them get to know more about how you can help
Isn't it time you shared all your uniqueness?
This isn't just an email marketing course, it's a way to get clear on why to do eNewsletters in the first place.
The top reason to do it is to connect with people and answer their questions, become a trusted and informed contact for them. Once you do that, the sales will come, naturally – in a genuine, authentic way!
After we discuss the reasons to do email campaigns, then we'll go over the following:
- What belongs in your e-newsletter
- Where to get your content and how to make it speak to your audience
- Which tools are easiest to use – no matter if you prefer Constant Contact, Mail Chimp, and even auto-responder tools like Aweber
- How to do it all with little money and time
- How to grow your list
- How to get people to open and click on links
- What important things to consider for people viewing on mobile devices
Of course, we will also review Can-Spam (not that stuff some people eat, but the laws around sending bulk emails out to people).
We'll review new technology and trends, like using scalable email templates for mobile viewers. And, with each segment, we'll have easy Actions Steps to take.
This course gets you running your own email marketing campaigns. This allows you to continue the conversations with the people who are already interested in what you have to offer, while introducing new folks to what makes your business unique!
Who am I and why should you take this particular online course?
I'm Bethany Siegler of UniqueThink. I've been creating email marketing campaigns since the mid 90s and teaching live versions of this class in and around Boulder, CO for the last few years.
People are always asking me to do an online version – so you can be anywhere in the world and learn about creating e-newsletters.
I thought if I was going to do it, I would focus exclusively on the Tiny Biz Owners. Let's face it, the big guys have the money and staff to get it right, but those of you that work for yourselves have different challenges.
This class is set up to address and overcome those challenges and get you started on creating successful email campaigns.
This workshop helps you understand why to do email marketing, how to do it, what tools to use, what to write, and who to send it to.
Let me know if there are specific things you'd like to see covered in the workshop.
It's not quite ready to launch, but that actually benefits you!
If you provide your name and email address, using the form below, you'll get notice of launch of this course and an exclusive 40% OFF for anyone who expresses interest in learning more (and you can decide if you want to buy it then).
Instructor's Name: Bethany Siegler – of UniqueThink
Course Title: Email Marketing for the Tiny Biz (Freelancers, Solopreneur and other Tiny Businesses)
Level 1: The Full Course
$297 reduced 40% (for a limited time) to $118
Level 2: The Full Course, Plus a live evaluation of your email template!
$110 reduced 40% (for a limited time) to $118 + $44 = $162
Dates and Schedule: TBD – we should have a date soon!
Take advantage of this Limited Time Discount Code Offer.
Pay me later! Just let me know you are interested in the course and you GET 40% OFF.
Simply provide your name and email address using the form below:
[contact-form subject='NEW COURSE: Email from UniqueThink%26#039;s Email Marketing Course'][contact-field label='Name' type='name' required='1'/][contact-field label='Email' type='email' required='1'/][contact-field label='Tell Me What You Are Most Interested in Learning!' type='textarea'/][/contact-form]
By providing your name in the form above, you will be added to our mailing list and will receive a 40% OFF coupon, when the class is schedule.
Thanks for considering this UniqueThink offering. We look forward to continuing the conversation, shortly!
Focusing on the possibilities…Bethany
P.S. You can be using any email marketing service provider, like Constant Contact, Mail Chimp, and even auto-responder tools like Aweber, and take this workshop. It is not provider-specific – it's about how to create successful campaigns.
However, right now, you can get a coupon for 40% Off the course (by using the form above), as well as 30% OFF of 3 full months of Constant Contact, when you click this link and use coupon code 30June at checkout (for new clients only) – by June 30, 2013.