Updated April, 2019: This was originally written in Oct, 2010. So we spruced it up. Here is a Quick Email Tip: Set up a signature line to appear at the bottom of every email you send out (whether in an email newsletter or everyday correspondence). Include (among other info): Your Name Company Name Phone # […]
How the Web Is Changing: The Internet in 2013
It seems appropriate to start the new year with a blog post about how the web is changing. I started writing about this in 2012 – you can read the initial post which focused on your website and/or blog. It was called: How The Web is Changing: Websites/Blogs Since it is not just about your […]
Email Newsletters: Wild Divine Game (Stress Reduction Tool)
The Wild Divine Project, creators of The Journey to Wild Divine (a computer adventure using biofeedback technology as an entertaining way to combat stress) requested UniqueThink to create an informative monthly newsletter, with articles and tips. The newsletter effectively increased sales, while growing the subscription base through successfully implemented marketing campaigns. It also established an […]
Is your subject line scrambled?
MarketingSherpa has an Open Access article about the large percent of subject lines that are arriving in your clients’ inbox with “broken code”: Jun 12, 2007 How To #: Exclusive: New Research Shows 53% of Email Subject Lines Broken + How to Fix Yours The #1 culprit for the broken code, once again, is Microsoft […]