Do Keywords Matter?

Recently, I received an email with the following question about whether keywords mattered.  With her permission, I am posting A’ra’s question about the Value of Keywords, along with my response.  Hope it helps you, as well.  Here’s A’ra’s question: “Are keywords still useful? What is the latest on website optimization. Talked with someone lately who […]

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How amazing is this Press Release, really?

Today there was a post on Ragan’s PR Junkie’s Blog (self-proclaimed “For Communication Junkies Everywhere“).  The blog post was written by Michael Sebastian about a press release from PitchPoint Public Relations –which consists of Chicago-based PR pro Mitch Delaplane, an Apple computer, and his dog Sally–issuing a press release titled, “The most amazing press release […]

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Setting Realistic SEO Expectations

Jill Whalen CEO and Founder of High Rankings wrote an interesting article about SEO Expectations in her newsletter, shortly after I posted my SEO post on this site. It is a sharp read, about being realistic in your SEO campaign. It doesn’t sugarcoat anything, so if you are looking for someone who is going to […]

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