Comments on: Setting Realistic SEO Expectations http://uniquethink.com/setting-realistic-seo-expectations/ online marketing, social media, WordPress and web development, web usability, seo, email marketing and more…located in Boulder, CO Tue, 08 Nov 2011 04:34:49 +0000 hourly 1 http://wordpress.org/?v= By: Bethany http://uniquethink.com/setting-realistic-seo-expectations/comment-page-1/#comment-31 Bethany Tue, 10 Mar 2009 17:14:06 +0000 http://uniquethink.com/?p=229#comment-31 Great point Rags - I do talk a bit more about some of this on my keyword research post: http://uniquethink.com/keyword-research/ And, I agree, it is good to dig deeper - depending on the budget of the client (in this case, it was more a matter of your time, since it was your own group). When they don't have a big budget, I find it helps to have them use social media sites to guide folks to their main site. You did a smart thing by driving folks within LinkedIn. I am a big fan of having a presence on multiple (and appropriate) social media sites, so if you haven't consider using some other tools like Twitter, as well. Thanks for the comments, Bethany Great point Rags – I do talk a bit more about some of this on my keyword research post: http://uniquethink.com/keyword-research/

And, I agree, it is good to dig deeper – depending on the budget of the client (in this case, it was more a matter of your time, since it was your own group). When they don’t have a big budget, I find it helps to have them use social media sites to guide folks to their main site.

You did a smart thing by driving folks within LinkedIn. I am a big fan of having a presence on multiple (and appropriate) social media sites, so if you haven’t consider using some other tools like Twitter, as well.

Thanks for the comments,
Bethany

]]> By: Rags http://uniquethink.com/setting-realistic-seo-expectations/comment-page-1/#comment-30 Rags Thu, 08 Jan 2009 17:20:43 +0000 http://uniquethink.com/?p=229#comment-30 Bethany You and Jill make good points. There are questions like - rate of conversion, or does the high ranking result in achieving results we wanted? - does high ranking matter if the search volume index is low or non-existent? As an organizer of a "Social Clique" within LinkedIn, I tried to achieve SEO nirvana for the Boulder Net group. I was working with 0 budget except for the opportunity cost of my time. I found to my surprise that search for "Boulder Network" or "Boulder Networking" gave links to pages related to the group in the first page of Google search results. But I decided to dig deeper. From Google trends I found that these search terms hardly register any search volume. So a high rank does not matter. Even if we agreed it mattered, I saw not much change in conversion rate (membership in LinkedIn group). Most of the membership is now driven by search within LinkedIn. The net is, SEO success should not be measured just by the high ranking. Bethany
You and Jill make good points. There are questions like
– rate of conversion, or does the high ranking result in achieving results we wanted?
- does high ranking matter if the search volume index is low or non-existent?

As an organizer of a “Social Clique” within LinkedIn, I tried to achieve SEO nirvana for the Boulder Net group. I was working with 0 budget except for the opportunity cost of my time. I found to my surprise that search for “Boulder Network” or “Boulder Networking” gave links to pages related to the group in the first page of Google search results.

But I decided to dig deeper. From Google trends I found that these search terms hardly register any search volume. So a high rank does not matter.

Even if we agreed it mattered, I saw not much change in conversion rate (membership in LinkedIn group). Most of the membership is now driven by search within LinkedIn.

The net is, SEO success should not be measured just by the high ranking.

]]>