Before you create your website or make changes,
we help you answer these questions:
Who is coming to your site and/or reading your email newsletters?
Who buys your products/services or reads your articles/blogs?
What motivates them to take action?
When you don’t take time to think about these things, you could be wasting thousands of dollars, hundreds of hours, and watching your visitors click away from your site.
UniqueThink provides a set of tools and consulting services to unearth the answers.
By going through our Clarification of Messaging process, we help to discover, analyze and adjust how you talk to (and equally important, how you listen to) those people who really need your products/services.
Imagine your site more aligned with what matters most to them.
And in turn, watch as they stay on your site longer, share your information on social media, and buy your services/products.
Did you know we offer a 1/2 hour Free Consult, to find the right solution for you? Give us a call: 720.771.3271.
Who benefits best from our clarity insights:
Someone creating a new website
People redesigning an old site
Organizations changing a company name or brand
Those starting or improving an email newsletter (email marketing campaigns)
Anyone doing any kind of online or traditional/offline marketing
“As a result of working with UniqueThink, we have attracted new partners, new revenue, and are able to get back to driving our work to outcomes!”
-Becky Hoffman Executive Director, Adams County Youth Initiative
Why do you need to Clarify Your Message:
You have a great idea, and you want to start it right away. We’ve been there, we understand. But if you don’t know your audience (visitors, customers, clients…) you could be wasting money by not answering their questions. This happens too often so we decided to fix it.
One thing we’ve seen work really well for our clients was by starting your project with clarity.
The below solutions are some of the many consulting services we offer, to help you understand & talk effectively with your unique audience.
UniqueThink has been doing things different for over a decade, and our clients have seen successful results from these services.
Clarification of Message – marketing consultations and services include:
As you review the services, keep in mind, not everyone needs all of these offerings.
Connect with us to figure out the best path forward for your unique situation.
Unique Client Profiles: Includes marketing consultation to guide the process of identifying your ideal client: how they think, and how to create a message that motivates them, what’s really important to them
Survey: Includes consultations to guide you thru the process of creating effective surveys to get appropriate, genuine and helpful responses from your audience, about what they need/want from your services/products/website… We will review which survey tool to use, create a list of easy/digestible questions to ask, set up and send out the survey, review and summarize results to put into action
Focus Group Review: If you are considering changing your name, brand, logo and/or tagline, you may find value in having a focused group of people who would ideally use your services/products. UniqueThink can help facilitate getting to the heart of your audiences concerns, thoughts and insights
Name/Branding Evaluation Process: Taking into account the insights you bring to the table (things you already know or believed about your audience), along with our analysis and review, we will help to create the most appropriate name, tagline, color palette, design…for your unique project. We will also review how to proceed with the launch of your new identity
Keyword Research: Includes consultations on what words your audience is using to try to find you. After compiling client’s perceived terms, we’ll do a research campaign to gauge appropriate terms. A spreadsheet will be provided with a list of suggested keywords and blog posts titles based on terms searched by your specific audience (as identified by the overall clarification process)
Website Copy Project Lead: Includes folding in the clarified message, survey insights, and the keyword research/SEO-Lite, to then help create the content for the top level pages – *approximately 5-6 pages/posts of your website.
Copywriter: Includes writing, formatting, editing/revisions of copy for *approximately 5-6 pages, plus conversations and research of elements provided by Website Copy Project Lead
Copy/Keyword Placement and SEO-Lite Consultation: Includes placing *approximately 5-6 pages of copy into website (WordPress, other Content Management System, or HTML Based Site) and optimizing each page’s copy, images, meta titles, and meta descriptions with appropriate keywords and phrases. Plus conversation with client on SEO best practices
Overall Blogging/Email and Social Media Strategy: Includes consultation on creating strategies for time-effective blogging, email marketing and social media campaigns. This is done to help you extend the reach of content
Landing Page, Sign Up Box, LeadBox, Pop-up and Exit Box strategies and creation: Includes creating an effective overall campaign designed to introduce new people to your services/products and get them to take an appropriate action step, whether it’s to sign up to keep in touch with them or encourage them to purchase from you
Marketing Consults: Overall guidance and consultations outside of those listed above to make your message clear and effective through all your marketing efforts, to help you set up marketing campaigns to the right audience who can benefit most from your services & products
Which Services are Right for You?
That’s what UniqueThink is here to help you figure out, and that’s why we give a free 1/2 hour consultation!