Learn to Create Cool Videos

People are always asking me for tips on making cool marketing videos for their sites. And – though I know the marketing end – I wanted to learn about the production stuff – you know I’m always up for learning new things. So, I just bought this video series called Video Genesis. Now, I will […]

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Is Pinterest Right for Your Business?

[pinit image_url=”http://uniquethink.com/wp-content/uploads/2012/04/Is-Pinterest-Right-for-Your-Business-Bethany-Siegler-of-UniqueThink-Boulder-Colorado-720.771.3271.jpg”] What is Pinterest anyway?  Why should I use it for my business?   These are some of the Pinterest related questions I’ve been getting asked lately, so I wanted to share some insights with you. First, what Pinterest is: Our good friend and Boulder Blogger Beth Hayden, of Blogging with Beth, stated it […]

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How amazing is this Press Release, really?

Today there was a post on Ragan’s PR Junkie’s Blog (self-proclaimed “For Communication Junkies Everywhere“).  The blog post was written by Michael Sebastian about a press release from PitchPoint Public Relations –which consists of Chicago-based PR pro Mitch Delaplane, an Apple computer, and his dog Sally–issuing a press release titled, “The most amazing press release […]

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How to be a Better Marketer than Santa Claus?

You gotta admit, Santa rocks the marketing! Whether you celebrate the Christmas holiday or not, you have to agree, Santa is the ultimate marketer. For one month out of the year (December), he does a bunch of high profile joint partnerships (tie-ins with everyone from Macy’s to Salvation Army – not to mention Rudolph), everyone […]

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Getting Started: Walking the Talk

Recently, it became clear to me that I was not walking the talk.  That as a marketer, I was using excuses like: “I spend my days marketing others” and “I am very fortunate that I get so many referrals, so I don’t need to be marketing myself.”  But then, it occurred to me I couldn’t […]

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For whom the phone rings

You know that feeling, you are unhappy or frustrated with a product and you finally get to the point where you have to call the company to get a resolution. So, you pick up the phone and you get: A recording telling you to either wait or leave a message A customer service person who […]

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