Before I talk about the Approachable Nutrition launch: I thought I would share a series of events leading up to this launch that tell the story of the effectiveness of word of mouth marketing: This summer, I walked into Rockin’ Robins (a fun vintage shop in Niwot, Colorado) and struck up a conversation with the owner, Robin (who is a delightful networker, as well as a retail store owner and a lead singer). Though I was there as a customer, we started talking about marketing (I can’t …

Lingoport has a unique product and service that helps companies internationalize their software (to support multiple languages, date/time formats, phone numbers, currencies and locale-sensitive formatting). Their clients range from established global technology leaders to companies making their first efforts outside their home market. The first thing they shared about themselves was “We’ve pretty much left marketing out of our equation so far, and have survived on sales and partnerships.” The challenge was how to leverage what they have succeeded to do and bring the company to their next level?
The answer: …

The Wild Divine Project, creators of The Journey to Wild Divine (a computer adventure using biofeedback technology as an entertaining way to combat stress) requested UniqueThink to create an informative monthly newsletter, with articles and tips. The newsletter effectively increased sales, while growing the subscription base through successfully implemented marketing campaigns. It also established an avenue for joint venture promotions with companies who shared a similar vision and business ethic.

Journey to Wild Divine was a new type of product – …

The Video Station is a UniqueThink client with a unique issue. In our NetFlix and Blockbuster world, how do you help a 20-year old (independently owned) brick and mortar movie rental store to grow?
The answer: Involve the community as they rethink their outdated image.
The process: First, UniqueThink partnered with appropriate area businesses (Mike’s Camera, Boulder Digital Arts, Boulder Weekly, and McGuckin Hardware) to obtain an impressive prize package for a Logo Contest.
Since the local community is important for a store like The Video Station, Boulder Valley School District and CU …

Community Awareness: People assumed PlayFair Toys must have closed, after all the mall surrounding it laid in crumbles. Yet, PlayFair held their ground as buildings were torn down and a new complex was constructed. We knew there must be a way to remind the community about this 20 year old locally owned toy store.
The answer: Find a genuine way to be top of mind with their core audience (kids and their parents). What better way then a family celebration?
The process: When a NY promoter decided to host a monthly …

DreamQuest wanted to break into the mobile phone arena. They had a popular PC-based set of computer card games (with a core demographic of retired school teachers). Their new audience (primarily business travelers with high end cell phones) was a different kind of player. How do they keep their faithful fans, while making the transition and increase exposure/sales?The answer: Create successful joint venture promotions with top (non-competing, yet relevant) software developers, manufactures of hand held devices (such as Nokia and Palm) and major media (such as London Times and Handango).

The …

Joseph is a long time UniqueThink client, one of the originals. So, it was an honor when he came back and asked for help with his websites. He already had a music site, but wanted to gain more exposure as a guitar teacher. With a small budget and a desire to maintain his site himself, we had to find a cost-effective solution that didn’t require a webmaster or html skills.
The answer: Use a Wordpress theme (pre-made template with a built in Content Management System) and customize it to look like …