UniqueThink is a Full Service Online Marketing and Web Design Firm

Though we come from the traditional offline world, our forte is online marketing.

Our main focus is working within the entertainment industry (musicians, authors, and game developers) and wellness related projects (nutritional health, organic skin care, stress reduction tools). Yet, professional communities from engineering to business management have benefited from our marketing consultations.

We enjoy working with like-minded, conscientious organizations. Here is a bit of history about UniqueThink:

The Buzz About Our Past

Bethany Siegler, UniqueThink’s founder, is quite familiar with creating a buzz with tour support. She has had the fortune of working with musical artists at every level of the profession. In 1991, she co-founded an entertainment-based publication, Boulder Beat! The focus was to highlight the amazing regional talent in the Boulder, Colorado market. At this time, bands like Big Head Todd & the Monsters and The Samples were becoming national recording artists. Bethany created new outlets to help the multitude of talented unsigned musicians, such as Breck Alan, find an avenue of exposure to larger audiences.

During this time, she also interviewed major label artists, including the then unknown Sheryl Crow. Six months later, Sheryl would be selling out venues across the country.

Hearing The Music

International Strategic Marketing (ISM) , a full-service marketing firm out of Longmont, Colorado, heard about Bethany and offered her the experience of working on their team. ISM’s clients included: SONY Electronics, JVC, Budweiser, Capital Records’ musical artists Beach Boys, Beastie Boys, Megadeth, Bonnie Raitt, George Clinton, Atlantic recording artist Led Zeppelin, and A&M’s Bryan Adams.

Though many of the projects tied-in musical acts from major labels, her first project was the launch of DSS in ‘95/’96.

“We tied in with the NFL and followed televised Monday Night Football to introduce the consumer to a then-new device which offered more game coverage.” Bethany recalls, “In each market, we arranged live remote radio broadcasts at major retail chains to meet legendary football players and introduce DSS. In addition to giveaways on air and the retail events, we had a national sweepstakes. Our grand prize winner received a trip to New Orleans for the 1997 Super Bowl.”

“My favorite part of this multi-tiered campaign was tying in the Boys & Girls Clubs of America. ISM often tied in international businesses with non-profit and charity organizations. I appreciated the fact that it brought attention to the great work of local chapters within a marketplace.”

The Heart of the Company

When Siegler worked with Sunrise Medical (a medical device company who manufactures the Quickie Wheelchair) she felt it was important to focus attention on the world-class athletes whose greatest professional achievements were performed from their wheelchairs.

“For me this amazing group of individuals are ideal role models for the community of people who share their life with Sunrise’s product line. Highlighting the success of a wheelchair sports figure offers the end-users an opportunity to identify with a more active lifestyle.”

Like a good running shoe, not everyone who uses the product will race competitively, but positive role models can open a world to define ones own dreams.”

Defining Dreams

Bethany has lived many of her professional dreams, from being involved with cutting edge wellness products like The Journey to Wild Divine to having her own music magazine (Boulder Beat!). A long-time dream was realized when she became the Marketing Director for the independent record label What Are Records? (aka W.A.R.? whose roster included: Frank Black, formerly of the Pixies; David Wilcox; Maceo Parker; Tim Finn; Glenn Tilbrook, formerly of Squeeze; Primitive Radio Gods; Stephen Lynch; and Lloyd Cole.) At W.A.R.?, she would take a critical moment and turned it into a prosperous turning point.

“We received a call that Frank Black (on tour for his solo CD project “Dog In the Sand”) had his whole trailer of musical equipment stolen.”

“Though we hadn’t thought of it before, we now found an irony in the fact it was the morning of Friday the 13th, the night he was to play a venue called the Black Cat in Washington D.C.

Without the band’s instruments, most of our staff began contemplating cancellation of the entire tour, but to me it was a no-brainer. I wanted to help them get their instruments back and continue doing what they love, playing music.”

Bethany’s strategy was to call every TV, radio station and publication in the Pennsylvania region (where the equipment was stolen) to get the news out, possibly to get a lead on who stole the equipment.

She knew they didn’t have much time, so she also used the Internet, emailing the 5 top fan sites and asking them to post information about the theft, along with the company’s request for leads.

At the same time, she tried to see if they could find a way to keep the tour going by calling guitar manufactures and regional music retailers.

“The energy in the office was heightened as the whole staff began to brainstorm and act on the larger possibilities.” She recalls, “We felt like we were really making a difference and affectionately called the day “Black Friday.”

Though the equipment was not recovered, the press welcomed the story with open arms; everything from the local Pennsylvanian TV stations to MTV News ran stories. The efforts put Black’s CD, “Dogs in the Sand“, and the band’s tour into the spot light for months. In the end, “Dog in the Sand” outsold his previous solo projects and the press continued to take a renewed interest in Frank Black.

A Unique Way of Thinking

From W.A.R.?, Bethany decided to make a go at it with her own marketing consulting firm, UniqueThink (formerly BEthink•BethINK).

“My goal is to continue to work on campaigns that make a constructive difference in people’s lives. Seeing a project or company grow as we build their online presence, is inspiring.”

Since UniqueThink became her full-time career, Bethany has created responsive and conscientious campaigns making a difference in music, game development, health and wellness, Internet, publishing and more…

Her expansive marketing knowledge, combined with her ever-increasing skill set, is here to help your next campaign think unique.